Resume

Work
Experience

2024 - Present

Digital Marketing Co-ordinator

RB2F(formally RevBooster)

I launched and optimized B2B and e-commerce campaigns across Google Ads, Meta, and Microsoft Advertising, applying market research, keyword targeting, and competitive benchmarking to refine buyer personas, while producing reports in Looker Studio, managing CRM tracking and budget compliance, and collaborating with designers to deliver high-performing ad creatives and product messaging.

2023 - Present

Matchday Operations Staff

York United F.C

I support in matchday operations by executing event marketing activations, coordinating fan engagement initiatives, and managing ticketing and CRM communications to enhance brand positioning, deliver seamless fan experiences, and was recognized as Rookie Staff of the Year for problem-solving and exceeding expectations.

2022- 2023

Sports Analyst

Hudl

I produced detailed match breakdowns and delivered performance insights to support athlete representation and scouting, while assisting in digital media storytelling and client reporting to ensure accuracy and credibility.

Education

2024-2025

George Brown, Toronto.
Digital Media Marketing

2023-2024

George Brown, Toronto.
Sports and Event Marketing

Skills
& Expertise

Paid Media Strategy & Execution
Google Ads, Meta Ads, Microsoft Advertising campaign setup, optimization, and scaling.
Search Engine Marketing & Optimization
Keyword research, targeting, A/B testing, and conversion rate optimization (CRO).
Analytics & Reporting
Google Analytics & Looker Studio dashboards for insights, campaign tracking, and ROI reporting.
Content & Campaign Development
Integrated digital campaigns, email marketing, CRM, and social media management.
Event & Sports Marketing
Fan engagement activations, sponsorship support, and event operations.