My Experience
Paid media strategy & execution
Designed and executed full-funnel paid media strategies through Performance Max campaigns, driving 55K+ clicks and $1.67M in conversion value. By continuously testing and optimizing creatives, I was able to scale results while keeping cost per conversion efficient
Campaign & Analytical reporting
SEM & Campaign Development
​Developed comprehensive campaign reports analyzing 23M+ impressions and 384K clicks across global markets. These insights not only highlighted performance wins but also uncovered new growth opportunities, helping to refine future strategy and targeting.
Built and managed SEM campaigns from scratch , from keyword research to optimization, generating over $6M in conversion value. By aligning ad strategy with user intent, I ensured strong ROI while improving visibility across competitive search categories.