Digital Marketing Coordinator
RB2F (May 2024 - November 2025)
Led end-to-end management of 30+ Google Ads campaigns for e-commerce brands, including Royal Oak and Olivia Beauty, driving CTR improvements of up to 22%, reducing CPC by 18%, and scaling estimated campaign revenue from $5,000 to $15,000+. Conducted in-depth performance audits that improved ROAS by 25% and delivered attributed revenue impact of $2,000–$26,000. Collaborated with design teams to produce 60+ high-performing ad creatives and worked alongside web teams to optimize landing pages, boosting conversion rates by 12%. Presented weekly performance reports to stakeholders, translating key metrics into actionable budget and creative strategies. Also managed CRM pipelines and process documentation, improving lead-response efficiency by 20%.
Campaign Overview
Managed a Performance Max campaign that generated 55,500 clicks and 78.93 conversions throughout September 2025, achieving a conversion value of approximately $26,900 CAD. Maintained efficient cost-per-conversion while consistently scaling performance toward month-end, reflecting strong campaign optimization and audience targeting strategy.
Google Ads Campaigns Setup
Managed multiple Google Ads campaigns for Royal Oak across Search, and Performance Max, generating 319.96 conversions from 508,171 page views and 26,903 add-to-carts. Total conversion value reached ₹6,079,006 (~$97,800 CAD) with an average cost-per-conversion of ₹4,362 ($70.20 CAD). Campaigns spanned bedroom, living, and dining furniture categories with a search impression share reaching up to 90.25%.
Looker Studio Campaign Report
Delivered strong growth across the Royal Oak Google Ads account, achieving 384,390 clicks (+11%) and nearly 24M impressions (+111%) with a total conversion value of ₹7.1M (~$114,300 CAD, +30%). Top-performing keywords included branded terms like royaloak and royaloak furniture, driving tens of thousands of clicks with growth rates exceeding 96%.
Keyword Setup
Built and managed a targeted exact match keyword strategy for Royal Oak's dining and bar furniture category, including high-intent terms like [bar stools], [bar furniture], [home bar furniture], and [bar chair]. All keywords were actively eligible and mapped to dedicated ad groups, ensuring precise audience targeting and strong landing page relevance.
