Social Media Coordinator
Homestead Affordable (November 2025 - January 2026)
Managed educational content across Instagram, X, and LinkedIn for a real estate brand focused on affordable housing. Created posts, infographics, and captions covering Single-Family Rental (SFR) market trends and community insights. Researched industry developments to keep content accurate and relevant, and drafted email marketing campaigns via Mailchimp, including newsletters and market updates to engage and inform a growing audience.
Email Report
Executed email marketing campaigns for Homestead Investor Insights, achieving a 8.8% open rate with 311 opens and 96 total clicks across 3,524 deliveries (99.4% delivery rate). Maintained a 0% bounce rate and a low unsubscribe rate of 0.28%, reflecting strong list quality and relevant content.
Email Campaigns
Managed and sent multiple editions of the Homestead Investor Insights newsletter to a segment of ~3,500 recipients, with open rates consistently ranging between 10.9% – 12.9% across three campaigns. Campaigns were delivered on a regular schedule, maintaining steady audience engagement through educational real estate content.
Social Media Metrics
Grew Homestead Affordable's social media presence across LinkedIn, Instagram, Twitter, and Threads, accumulating 130 total followers and generating 20,720+ impressions over six months. LinkedIn led growth with 80 followers, followed by Instagram and Twitter at 24 each, reflecting consistent content strategy and audience development across multiple platforms.
